I watch the Today show from time to time,
and it struck me this morning how commercialized every part of our lives are
becoming. When you watch an NBA basketball game, what do you see on the
backboard frame of the hoop? "NBA.com" What is our weather brought to us by? The
local Dodge dealer. Who's telling us about the birthdays today? Smuckers. Think
that magazine in the seat pocket is for your entertainment while you're on the
plane? Nope, it's making money for the airline. Even ski slopes have them on the
chair lifts or the support poles and on the back of sticky tickets. Last night
the winning team of candidates on "The Apprentice" won by advertising on those
little buggy things. Is there not enough advertising already? The sides of
trains, buses, and even taxis are filled, not to mention name-brand clothing;
everything we read, everywhere we go, we can't get away from it. Advertisers and
entreprenurials, it seems, are not content with the regular mediums: televisoin,
radio, newspaper; they're always striving to pull ahead in their cutthroat
business and come up with a New And Improved! idea or place.
Well, bully
for them, but I'm sick of getting inundated with advertisements everywhere I go.
I was hiking last summer and found slips for someone's web page tacked to trail
signs. How low can you go?
On the other hand, we've got a flailing
economy that needs all the support it can get. I just wish that support could
come in a form different from the constant barage of ads in places we don't need
them. I'd like to have a place to get away from them, or be able to watch a
basketball game (the game, mind you, not counting the commercials) without
feeling like a somewhat captive audience. I'm going to have to start
bushwhacking just to get away from it in the great ol' outdoors.